Gym: First-month Retention

Keep new members past the point most people quit

By LUCY·Gyms and studios

For gyms, studios and personal trainers. New members get a check-in after two days, a personal check-in task from your team at two weeks, and a "your first month" message at day thirty. A cancelled session creates a task, because that is the earliest sign a member is slipping.

What you get

  • A friendly check-in two days after joining
  • A personal check-in task from your team at two weeks
  • A "your first month" message at day thirty
  • A task when a member cancels a session

about 7 hours saved a month

How it works

Exactly what each automation does, in order. You can change all of it after installing.

Member Retention: first month

  1. When a new client is added

  2. Wait 2 days

  3. Email: "How are your first days going?"

  4. Wait 12 days

  5. Create a task: "Check in with [name]: two weeks in"

  6. Wait 16 days

  7. Email: "Your first month"

Member Retention: cancelled session

  1. When a booking is cancelled

  2. Create a task: "Reach out to [name]: cancelled a session"

Before you switch it on

  • Put your trainers' names and how to book a session in the check-in emails
  • This pack starts after two days, so it pairs with New Client Welcome without doubling the welcome
  • Decide who owns the two-week check-in task

Questions

Do I need a LUCY account?

Yes, a free one. If you do not have one yet, create it from your install link. Your purchase is then switched on in the workspace you choose.

Can I change it?

Yes. A pack is a set of ordinary automation rules. Read them, edit the wording, pause or delete any of them.

Can I get a refund?

Yes, any time before you install it.

You might also like