Connected business operations

Start organised. Grow connected.

Bring customers, work and payments together. Choose the team capacity and tools you need.

LUCY Personal

A calmer way to run your life.

Tasks, routines, goals, money, community and messages in a private Personal workspace. Free for everyone. Verified adds a badge and a few extras.

Personal

Free

£0/month
  • Tasks, routines and goals with no limits
  • Private, encrypted journal
  • Calendar with Google Calendar sync
  • Reminders and automations
  • Money tracking and monthly budgets
  • Community and private messages
  • 250 MB for photos, videos and voice notes
Start free
Badge and extras

Personal

Verified

£2.99/month
  • Everything in Personal Free
  • Verified badge on your profile and posts
  • AI planning and summaries
  • 5 GB for photos, videos and voice notes
  • Priority support
Start free, get verified later

Prices shown in GBP. Personal Verified is billed monthly and can be cancelled at any time.

Organise your day

Foundation

$12/month

Free for NGA Dynamics partners, enter your partner code at signup.

For owners and small teams bringing customer records, daily work and invoicing into one place.

  • Up to 5 team members
  • Use LUCY Mail and shared customer conversations
  • Keep customers, leads and deals in one shared workspace
  • Move work from quote to project to invoice without re-keying
  • Capture enquiries, share documents and collect signatures
  • Share booking links and track income and expenses in a simple ledger
  • Set up 5 active rules to handle repeatable follow-up
  • Bring in existing data with spreadsheets and webhooks
Choose Foundation
For growing teams

Keep work moving

Growth

$65/month

For growing teams ready to automate follow-ups, coordinate customer handoffs and connect more of their tools.

  • Everything in Foundation, for up to 15 people
  • Unlimited active rules, scheduled workflows and recurring work
  • Follow up across email, SMS and connected channels
  • Coordinate bookings, onboarding, teams and customer handoffs
  • Schedule team meetings, assign training and issue certificates
  • Add custom fields to contacts, companies and records
  • Publish and schedule social media updates
  • Add the industry modules your operation actually needs
  • Connect existing tools through Zapier, n8n and Make
Choose Growth

Coordinate your operation

Scale

$259/month

For larger teams that need deeper reporting, financial oversight and access to LUCY through the API.

  • Everything in Growth, with unlimited team members
  • Coordinate multiple branches and teams from one view
  • Manage double-entry books, reports and financial oversight
  • See cross-feature metrics, risks and operational trends
  • Use LUCY through the API and connect your own systems
  • Track loans, run AML checks and scan for security risks with Shield
  • Get deeper controls, retention and implementation support
Talk to us
Custom pricing

Fit the way you work

Enterprise

Custom

For organisations with bespoke requirements. Agree the implementation scope, support and commercial terms with us.

  • Everything in Scale
  • Plan your rollout with our team
  • Scope integrations for your existing systems
  • Agree custom workflow implementation
  • Arrange onboarding and team training
  • Define support and escalation arrangements
  • Agree commercial terms for your organisation
Talk to us

Messaging allowances vary by plan. Payment processing and connected services may carry separate provider charges.

A clear monthly plan

Choose by team size and the tools you need. Messaging allowances and connected service charges vary.

Built for people who care

LUCY was named after someone who held everything together. The platform honours that - it lifts the load, not adds to it.

Follow the work through

Keep customer details, project progress and invoices connected so your team can see the next step.

Common questions

What's the difference between standard and premium connectors?

Standard connectors include direct webhooks and Excel/CSV uploads. Premium connectors add Zapier, n8n, Make, Power Automate, and third-party platform integrations - for fully automated live sync.

What are active automation rules?

An active automation is a rule that's switched on and listening. Foundation allows 5 on at once - you can have more rules, just not all active simultaneously. Growth and Scale have no limit.

Does data retention affect my client records?

No. Retention only applies to raw analytics events (things sent via /api/ingest). Your client profiles, invoices, projects, and bookings are stored indefinitely on all plans.

Can I change plans anytime?

Yes - upgrade or downgrade at any time from your billing settings. Upgrades apply immediately. Downgrades apply at the next billing cycle.

What is the Enterprise plan?

Enterprise starts with a conversation about your requirements. We agree the integration work, rollout, training, support arrangements and commercial terms for your organisation. Email info@ngadynamics.co.uk to discuss the scope.

Questions about Scale or bespoke requirements? Talk to us