Linked · Unified · Care · Yield

A plan for every stage of growth

No per-event fees. No usage anxiety. Just a partner that grows with you.

The Helper

Foundation

$7/month

Free for NGA Dynamics partners, enter your partner code at signup.

Designed for solopreneurs and small businesses getting organised. LUCY holds everything together from day one. NGA Dynamics partners get Foundation free with a partner code.

  • Up to 5 team members
  • 5 active automation rules
  • Standard connectors (webhook, Excel)
  • 30-day analytics data retention
  • Full client, booking & invoice tools
  • Tasks, projects & lead tracker
  • Recurring job scheduling
  • QR label generator
  • Business reports & performance scorecards
  • Native e-signature for documents
  • Booking links (self-service scheduling)
  • Client messaging (email, SMS & WhatsApp)
  • Branded client portal (magic-link access)
  • Email sync - Gmail, Outlook & IMAP
  • Email & community support
Get started
Most popular

The Partner

Growth

$26/month

For scaling teams that need deeper integrations and operational depth. LUCY grows as a real partner in your business.

  • Up to 15 team members
  • Unlimited active automations
  • Premium connectors (Zapier, n8n, Make)
  • 1-year analytics data retention
  • Industry modules (hospitality, fitness, retail, agency, care, church)
  • Companies (B2B account grouping) & saved segments
  • Custom fields for clients, loans & invoices
  • Commerce & online payments (Shopify, WooCommerce)
  • Marketing suite - sequences, outreach & attribution
  • Campaign calendar & content scheduling
  • Feedback collection & review management
  • Client onboarding checklists & referral tracking
  • Compliance tools (DSR, consent, MTD for VAT)
  • Loans module (consumer & business lending)
  • SEO, AEO, funnels & backlink tracking
  • Webhooks for deep integrations
  • Priority email & chat support
Start growing

The Enterprise

Scale

$95/month

Built for established operations that need total control, custom logic, and SLA-backed support. LUCY is your dedicated business partner.

  • Unlimited automations & connectors
  • Unlimited data retention
  • Unlimited team members
  • Custom logic & workflow implementation
  • Dedicated account management
  • SLA-backed support
  • Full API access
  • On-boarding & training session
Talk to us
Limited availability

Forever Yours

Lifetime

$649one-time

Pay once, use LUCY forever. Everything in Scale with no recurring fees, ever. Limited availability.

  • Everything in Scale, forever
  • Unlimited automations & connectors
  • Unlimited data retention
  • Unlimited team members
  • Full API access
  • Dedicated account management
  • SLA-backed support
  • On-boarding & training session
  • All future features included
  • One-time payment, no renewals
Get Lifetime

No usage surprises

Flat monthly pricing - no event meters, no overage charges. You always know exactly what you pay.

Built for people who care

LUCY was named after someone who held everything together. The platform honours that - it lifts the load, not adds to it.

One source of truth

Every client, booking, invoice, and project in one place. LUCY connects the dots so nothing slips through.

Common questions

What's the difference between standard and premium connectors?

Standard connectors include direct webhooks and Excel/CSV uploads. Premium connectors add Zapier, n8n, Make, Power Automate, and third-party platform integrations - for fully automated live sync.

What are active automation rules?

An active automation is a rule that's switched on and listening. Foundation allows 5 on at once - you can have more rules, just not all active simultaneously. Growth and Scale have no limit.

Does data retention affect my client records?

No. Retention only applies to raw analytics events (things sent via /api/ingest). Your client profiles, invoices, projects, and bookings are stored indefinitely on all plans.

Can I change plans anytime?

Yes - upgrade or downgrade at any time from your billing settings. Upgrades apply immediately. Downgrades apply at the next billing cycle.

What is the Lifetime plan?

A one-time payment that gives you Scale-level access forever, no monthly fees, no renewals, and every future feature included automatically. Availability is limited. Email us at info@ngadynamics.co.uk to get it.

Questions about Scale or bespoke requirements? Talk to us