By NGA Dynamics · Hull, UK

Business intelligence,
built for the
real world.

CRM, projects, invoicing, automation, and team tools. All connected in one platform built for growing SMEs.

Get started freeSee pricing
CRMProjectsInvoicingAutomationTeam ToolsAnalytics
app.lucy-os.net
LUCY OS

£48k

Revenue MTD

12

Active Projects

94%

On-time Rate

Pipeline · Q38 opportunities

3

Qualified

2

Proposal

3

Won

INV-A3B001Sent

TechCorp Ltd

£4,200

INV-D4E002Paid

Studio Nine

£1,800

10+

industries served

1

platform replacing up to 6 tools

100%

data ownership, your database

The platform

Every tool your business needs, all talking to each other.

CRM & Pipelines

Project Management

Invoicing

Team & Attendance

Analytics

Client Portal

Maximum control.
Fraction of the cost.

The average SME pays for six separate tools that don't talk to each other. LUCY replaces them all in one connected platform.

Start with LUCY
CRM & Lead Tracking
HubSpot / Pipedrive
Project Management
Monday / Asana
Invoicing & Payments
FreshBooks / Wave
Team Messaging
Slack / Teams
Analytics & Reports
Tableau / Looker

How it works

Up and running in minutes.

01

Sign up

Create your organisation in under two minutes. No card required for the free Foundation plan, or enter your NGA partner code.

02

Set up in minutes

Add your team, import your clients, and connect your integrations. The setup wizard walks you through every step.

03

Scale with confidence

As your business grows, unlock more seats, modules, and automation. Your data is always yours, always portable.

Built for your industry

One platform. Every vertical.

LUCY adapts to your business. Click your sector to see exactly how it works for you.

🍽️ Hospitality

Built for kitchens, covers, and margins.

Reservations

Live booking calendar with cover counts, session slots, and cancellation handling.

Inventory & Par Levels

Track stock levels by unit, set par levels, and get automatic alerts when you're running low before service.

Waste Logging

Log waste events with cost and route. LUCY surfaces weekly waste loss in your morning brief automatically.

Staff Rota

Build weekly rotas, track scheduled hours, and see estimated wage costs per shift.

Everything included

Seven modules. Zero compromises.

Every plan includes the full platform. No feature-gating, no hidden add-ons.

CRM & Clients

Full profiles, pipeline board, lead funnel, B2B accounts, custom fields, segments, and lifetime value.

Project Management

Stages, tasks, milestones, risks, budgets, stakeholder notifications, and kanban boards.

Finance & Orders

Branded invoices with Stripe payments, orders tied to client refs, budget vs actuals, and a loans module.

Marketing & Messaging

Email, SMS, WhatsApp from one thread. Sync Gmail or Outlook. Build forms, track SEO, run demos.

Team & Access

Roles, magic-link invites, instant revoke. Channels, kanban tasks, rota scheduling, attendance.

Automation & Analytics

Visual automation rules, per-rule history, webhook ingestion, KPI dashboards, and a SQL explorer.

Client Self-Service

Branded client portal, magic-link access, self-service booking links, and native e-signature.

What teams are saying

We replaced three separate tools with LUCY. Our invoices, client notes, and project status are now all in the same place, the team actually uses it.

Operations Manager

Creative Agency, Leeds

The automation rules alone saved us hours each week. When a client signs a contract, they get an invoice automatically. It just works.

Founder

Consulting Firm, London

The client portal is brilliant. No more chasing emails, clients can see their invoices, book appointments, and sign documents themselves.

Owner

Beauty Studio, Hull

Ask LUCY

Intelligence, on demand.

Your AI operator knows your stock, your roster, and your pipeline. Ask anything, get an answer in seconds.

LUCY· Ask me anything about your business
L
Hi! I have full visibility of your operations, inventory, staff, invoices, bookings, and more. Click a prompt below to see me in action.
NGA Dynamics clients only

LUCY OS, free, forever.

If NGA Dynamics built your website, app, or business system, you get LUCY OS's Foundation plan at no cost, permanently. Same platform, 5-seat team, no subscription. Your account manager provides a single-use code when your project is delivered.

$0

forever, for clients

Integrations

If it can send a webhook, LUCY can track it.

Ingest data from any source with zero schema setup. LUCY discovers your event types from real data and turns them into live dashboards.

n8nZapierMakeStripeXeroExcelPower AutomateShopifyHubSpotPipedriveQuickBooksTypeformWasteMapperAny webhook

Pricing

Simple, honest pricing.

Every plan includes the full platform. Upgrade as your team grows.

Foundation

The Helper

$7/month
  • Up to 5 team members
  • 5 active automations
  • Standard connectors (webhook, Excel)
  • Full CRM, booking & invoice tools
  • Tasks, projects, e-signature & booking links
  • QR labels & recurring job scheduling
Get started
Most popular

Growth

The Partner

$26/month
  • Up to 15 team members
  • Unlimited automations
  • Premium connectors (Zapier, n8n, Make)
  • 1-year analytics retention
  • Industry modules (hospitality, fitness, care & more)
  • Marketing suite - sequences, outreach & attribution
  • Companies, segments & custom fields
  • Commerce, compliance & loans modules
  • SEO, AEO, funnels & backlinks
  • Priority support
Start growing

Scale

The Enterprise

$95/month
  • Unlimited team members
  • Unlimited everything
  • Custom logic & integrations
  • Full API access
  • Dedicated account manager + SLA
Talk to us

Lifetime

Forever Yours

$649/month
  • Everything in Scale, forever
  • One-time payment
  • No recurring fees, ever
  • All future features included
Get Lifetime

Zero lock-in

Unlimited value.
Cancel any time.

Your data is yours. Export everything, any time. Cancel whenever you want, no questions asked, no exit fees. If you're not happy within the first 30 days, we'll refund your subscription in full.

And if LUCY's performance is ever less than perfect, we'll fix it free of charge.

Get your LUCY OS

No card required for Foundation · Cancel anytime