LUCY Personal helps you focus, track money, and build habits. LUCY Business runs your clients, projects, and revenue. Both from one account.
No card required · Cancel any time
Use one or both. Switch between them instantly from the same account.
LUCY Personal
A private space to plan your days, track spending, set goals, journal, build routines, and connect with a community.
Start Personal freeLUCY Business
CRM, projects, invoicing, team management, AI automation, and marketing. Replace the stack you have been juggling.
Start Business freePick a part of LUCY to look at. It replaces:
LUCY Personal
A quiet, personal space that sits alongside your business. Wake up to a focused today view, log your spending, track the goals that matter, and build the habits that stick.
Track every lead from first contact to closed deal. Full B2B profiles, pipeline stages, custom fields and lifetime value. All connected to your projects and invoices.
Branded invoices with built-in Stripe payments. One-click payment links, automatic reminders, and real-time cashflow. All tied to your client records and projects.
Milestones, kanban boards, time tracking, and team rota. All synced to your client and invoice data. Manage the whole delivery lifecycle without switching apps.
Profiles, pipeline, lead funnel, B2B accounts, custom fields, segments, lifetime value.
Stages, tasks, milestones, risks, budgets, stakeholder notifications, kanban boards.
Branded invoices with Stripe payments, orders tied to client refs, budget vs actuals, loans.
Email, SMS, WhatsApp from one thread. AI outreach, A/B testing, missed-call text-back.
Roles, magic-link invites, instant revoke. Channels, kanban tasks, rota scheduling, attendance.
Build guided courses, assign to new members, require videos, track progress, issue certificates.
Visual automation rules, per-rule history, webhook ingestion, KPI dashboards, SQL explorer.
Branded client portal, magic-link access, self-service booking, native e-signature.
Scan your site and see its pages and sections, then edit content, products and forms and publish without a developer.
English, Spanish, French, Portuguese, German and Arabic (right to left), for your team and your clients.
“We replaced three separate tools with LUCY. Our invoices, client notes, and project status are now all in the same place. The team actually uses it.”
Operations Manager
Creative Agency, Leeds
“The automation rules alone saved us hours every week. When a client signs a contract, they get an invoice automatically. It just works.”
Founder
Consulting Firm, London
“The client portal is brilliant. No more chasing emails. Clients can see their invoices, book appointments, and sign documents themselves.”
Owner
Beauty Studio, Hull
If NGA Dynamics built your website, app, or business system, you get LUCY OS's Foundation plan at no cost, permanently. Same platform, 5-seat team, no subscription.
$0
forever, for clients
One account gives you both products. Personal is free for everyone. Verified is an optional extra.
LUCY Personal
Personal Free
Personal Verified
LUCY Business
Foundation
Organise your day
For owners and small teams bringing customer records, daily work and invoicing into one place.
Growth
Keep work moving
For growing teams ready to automate follow-ups, coordinate customer handoffs and connect more of their tools.
Scale
Coordinate your operation
For larger teams that need deeper reporting, financial oversight and access to LUCY through the API.
Enterprise
Fit the way you work
For organisations with bespoke requirements. Agree the implementation scope, support and commercial terms with us.
Messaging allowances vary by plan. Payment processing and connected services may carry separate provider charges.
Start with LUCY Personal to organise your life. Add LUCY Business when your team is ready. No lock-in, no exit fees, your data is always yours.
If LUCY ever underperforms, we fix it free of charge.
Personal and Foundation plans free forever · No card required