Two products. One login.

Your life and
business in sync.

LUCY Personal helps you focus, track money, and build habits. LUCY Business runs your clients, projects, and revenue. Both from one account.

Get started freeSee both products

No card required · Cancel any time

Pick your LUCY.

Use one or both. Switch between them instantly from the same account.

☀

LUCY Personal

Your life,
organised.

A private space to plan your days, track spending, set goals, journal, build routines, and connect with a community.

Start Personal free
◈

LUCY Business

Your business,
in one place.

CRM, projects, invoicing, team management, AI automation, and marketing. Replace the stack you have been juggling.

Start Business free

See what is inside.

Pick a part of LUCY to look at. It replaces:

HubSpotPipedriveFreshBooksAsanaMonday.comSlackTableau

LUCY Personal

Your day.
Your goals.
Your money.

A quiet, personal space that sits alongside your business. Wake up to a focused today view, log your spending, track the goals that matter, and build the habits that stick.

  • ☀Today view. A daily planner that shows your tasks, goals, and routines for the day.
  • ◎Personal goals. Set meaningful goals with target dates and track your own progress.
  • ⬡Money tracker. Log your spending and savings by category. Know your number.
  • ◇Private journal. A quiet, private space to write. Dated entries, no sharing required.
  • ◉Routines. Build repeating habits and tick them off daily.
  • ✦Community. Connect with others, share updates, and find accountability.
Try LUCY Personal
LUCY Personal: daily focus and goals

What teams are saying

“We replaced three separate tools with LUCY. Our invoices, client notes, and project status are now all in the same place. The team actually uses it.”

Operations Manager

Creative Agency, Leeds

“The automation rules alone saved us hours every week. When a client signs a contract, they get an invoice automatically. It just works.”

Founder

Consulting Firm, London

“The client portal is brilliant. No more chasing emails. Clients can see their invoices, book appointments, and sign documents themselves.”

Owner

Beauty Studio, Hull

✦

LUCY OS, free, forever.

If NGA Dynamics built your website, app, or business system, you get LUCY OS's Foundation plan at no cost, permanently. Same platform, 5-seat team, no subscription.

$0

forever, for clients

Simple, honest pricing.

One account gives you both products. Personal is free for everyone. Verified is an optional extra.

LUCY Personal

Personal Free

Free
  • ✓Tasks, routines and goals with no limits
  • ✓Private, encrypted journal
  • ✓Calendar with Google Calendar sync
  • ✓Reminders and automations
  • ✓Money tracking and monthly budgets
  • ✓Community and private messages
  • ✓250 MB for photos, videos and voice notes
Get started free
Badge and extras

Personal Verified

$3.89/mobilled as £2.99
  • ✓Everything in Personal Free
  • ✓Verified badge on your profile and posts
  • ✓AI planning and summaries
  • ✓5 GB for photos, videos and voice notes
  • ✓Priority support
Get verified

Messaging allowances vary by plan. Payment processing and connected services may carry separate provider charges.

One account.
Both products.

Start with LUCY Personal to organise your life. Add LUCY Business when your team is ready. No lock-in, no exit fees, your data is always yours.

If LUCY ever underperforms, we fix it free of charge.

Get started freeExplore both products

Personal and Foundation plans free forever · No card required