By NGA Dynamics - Hull, UK

Your customers.
Your work.
Connected.

LUCY is a connected operations platform for small businesses, bringing customers, work, communications, and payments together, with AI to help you understand your data and take action.

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LUCY OS

Dashboard

Good morning

A

£48k

Revenue MTD

12

Projects

94%

On-time

Pipeline - Q38 leads

3

Qualified

2

Proposal

3

Won

INV-A3B001Sent

TechCorp

£4,200

INV-D4E002Paid

Studio Nine

£1,800

10+

industries supported

1

platform replacing up to 6 tools

100%

data ownership - your database

The platform

From the first enquiry to the final payment.

CRM & Pipelines

Project Management

Invoicing

Team & Attendance

🎓

Staff Training

Analytics

Client Portal

Less chasing.
More time for the work.

Keep customer records, project updates and invoices connected, so your team can spend less time piecing together the story.

Start with LUCY
CRM & Lead Tracking
HubSpot / Pipedrive
Project Management
Monday / Asana
Invoicing & Payments
FreshBooks / Wave
Team Messaging
Slack / Teams
Analytics & Reports
Tableau / Looker

How it works

Up and running in minutes.

01

Sign up

Create your organisation in under two minutes. Choose a plan for your team, or enter your NGA partner code.

02

Set up in minutes

Add your team, import your clients, and connect your integrations. The setup wizard walks you through every step.

03

Scale with confidence

As your business grows, unlock more seats, modules, and automation. Your data is always yours, always portable.

Built for your industry

One platform. Every vertical.

LUCY adapts to your business. Click your sector to see exactly how it works for you.

🍽️ Hospitality

Built for kitchens, covers, and margins.

Reservations

Live booking calendar with cover counts, session slots, and cancellation handling.

Inventory & Par Levels

Track stock levels by unit, set par levels, and get automatic alerts when you're running low before service.

Waste Logging

Log waste events with cost and route. LUCY surfaces weekly waste loss in your morning brief automatically.

Staff Rota

Build weekly rotas, track scheduled hours, and see estimated wage costs per shift.

Connected operations

Keep the whole job in view.

Start with customers, projects and invoicing. Add automation, industry modules and deeper reporting as your needs grow.

CRM & Clients

Full profiles, pipeline board, lead funnel, B2B accounts, custom fields, segments, and lifetime value.

Project Management

Stages, tasks, milestones, risks, budgets, stakeholder notifications, and kanban boards.

Finance & Orders

Branded invoices with Stripe payments, orders tied to client refs, budget vs actuals, and a loans module.

Marketing & Messaging

Email, SMS, WhatsApp from one thread. AI outreach with A/B testing, missed-call text-back, automated review requests, sequences, and phone number management.

Team & Access

Roles, magic-link invites, instant revoke. Channels, kanban tasks, rota scheduling, attendance.

🎓

Staff Training

Build guided courses, assign them to new team members, require videos, track progress, and issue branded certificates.

Automation & Analytics

Visual automation rules, per-rule history, webhook ingestion, KPI dashboards, and a SQL explorer.

Client Self-Service

Branded client portal, magic-link access, self-service booking links, and native e-signature.

What teams are saying

We replaced three separate tools with LUCY. Our invoices, client notes, and project status are now all in the same place - the team actually uses it.

Operations Manager

Creative Agency, Leeds

The automation rules alone saved us hours each week. When a client signs a contract, they get an invoice automatically. It just works.

Founder

Consulting Firm, London

The client portal is brilliant. No more chasing emails - clients can see their invoices, book appointments, and sign documents themselves.

Owner

Beauty Studio, Hull

Ask LUCY

Intelligence, on demand.

Your AI operator knows your stock, your roster, and your pipeline. Ask anything, get an answer in seconds.

LUCY· Ask me anything about your business
L
Hi! I have full visibility of your operations, inventory, staff, invoices, bookings, and more. Click a prompt below to see me in action.
NGA Dynamics clients only

LUCY OS, free, forever.

If NGA Dynamics built your website, app, or business system, you get LUCY OS's Foundation plan at no cost, permanently. Same platform, 5-seat team, no subscription. Your account manager provides a single-use code when your project is delivered.

$0

forever, for clients

Integrations

If it can send a webhook, LUCY can track it.

Ingest data from any source with zero schema setup. LUCY discovers your event types from real data and turns them into live dashboards.

n8nZapierMakeStripeXeroExcelPower AutomateShopifyHubSpotPipedriveQuickBooksTypeformWasteMapperAny webhook

Pricing

Simple, honest pricing.

Choose the tools and team capacity that fit the way you work today.

Foundation

Organise your day

$12/month

For owners and small teams bringing customer records, daily work and invoicing into one place.

  • Up to 5 team members
  • Keep customers, leads and deals in one shared workspace
  • Move work from quote to project to invoice without re-keying
  • Capture enquiries, share documents and collect signatures
  • Set up 5 active rules to handle repeatable follow-up
  • Bring in existing data with spreadsheets and webhooks
Choose Foundation
For growing teams

Growth

Keep work moving

$65/month

For growing teams ready to automate follow-ups, coordinate customer handoffs and connect more of their tools.

  • Everything in Foundation, for up to 15 people
  • Unlimited active rules, scheduled workflows and recurring work
  • Follow up across email, SMS and connected channels
  • Coordinate bookings, onboarding, teams and customer handoffs
  • Schedule team meetings, assign training and issue certificates
  • Add the industry modules your operation actually needs
  • Connect existing tools through Zapier, n8n and Make
  • Use LUCY Mail and shared customer conversations
Choose Growth

Scale

Coordinate your operation

$259/month

For larger teams that need deeper reporting, financial oversight and access to LUCY through the API.

  • Everything in Growth, with unlimited team members
  • Coordinate multiple branches and teams from one view
  • Manage double-entry books, reports and financial oversight
  • See cross-feature metrics, risks and operational trends
  • Use LUCY through the API and connect your own systems
  • Publish connected content and social updates from workflows
  • Get deeper controls, retention and implementation support
Talk to us

Enterprise

Fit the way you work

Custom

For organisations with bespoke requirements. Agree the implementation scope, support and commercial terms with us.

  • Everything in Scale
  • Plan your rollout with our team
  • Scope integrations for your existing systems
  • Agree custom workflow implementation
  • Arrange onboarding and team training
  • Define support and escalation arrangements
  • Agree commercial terms for your organisation
Talk to us

Messaging allowances vary by plan. Payment processing and connected services may carry separate provider charges.

Zero lock-in

Unlimited value.
Cancel any time.

Your data is yours. Export everything, any time. Cancel whenever you want - no questions asked, no exit fees. If you're not happy within the first 30 days, we'll refund your subscription in full.

And if LUCY's performance is ever less than perfect, we'll fix it free of charge.

Get your LUCY OSSee pricing

No card required for Foundation - Cancel anytime